srpski english
Modern business education

Training course
'Retail sales and quality customer relationships' - SO4


Increase and improve retail selling skills and maintain quality relationships with your customers!
Trainers: Miodrag Kostic and danijel Davcioski - 2 days


A highly intensive two day direct selling workshop that will give your sales staff propper skills, attitude and competence to maximise retail sales and create long-term customer loyalty.

We do not teach cheap NLP tricks, complicated sales techniques or secret closes. We use the most advanced sales methodology based on David Sandler, Antony Robbins, Dale Carnegie and Ron Martin selling systems.

Our goal is not a quick sale (just for the profit sake), but selling to gain and maintain loyal customers, as the only way of achieving sustained growth.


Sales staff using systemic approach to selling and care about your customers.

Training content
  • Retail selling paradigm.
  • How to recognize different types of customers?
  • Intro into systematic selling process (12 steps)
  • How to make the first contact - the right impression?
  • How to position yourself in relation to your customer?
  • How to open the communication with your customer?
  • How to communicate what is your store all about?
  • How to give the right information on specific products?
  • How to overcome the obstacles during selling process?
  • How to get your customer to make the buying decision?
  • How to tell your customer to buy the product - close the sale?
  • How to up-sell and earn more per each sale?
  • How to cross-sell and make additional sales?
  • How to build lasting relationship with your customers?
  • How to get your customers to recommend you?
  • Characteristics of the top salesman.
  • Customer relationship development.
  • Developing selling habits.
Download the sample of our 'Retail Selling Training' Power Point presentation (1.2 MB)

This practical competency-based direct selling skills training-workshop is highly interactive, with lots of role-playing to practise the acquired selling skills.

2 business days training (14 hours)

Trainer - Miodrag Kostic - Director of 'VEZA'Inc.

Trainer -Danijel Tavcioski - Director of 'KAKO' Agency

Reservations and application: This interactive in-house training is performed in English and Serbian language, and according to pre-defined schedule, for groups of participants, per your individual requests.