srpski english
Modern business education

Sales training courses 'Business Knowledge'


Do you want well trained sales force and loyal customer base?


Our goal is not a quick sale just for the profit sake, but selling to gain and maintain loyal customers, as the only way of achieving sustained business growth.


S01 - Training ‘Practical skills of successful retail selling’ - 1 day

Solves the problem of not knowing and not using the basic principles of successful retail selling - Trainers: Miodrag Kostic and Marko Burazor
How to make the first contact with the customer? How to communicate the right information-message? How to up-sell and cross-sell? How to teach sales methodology?
Result: Sales people using methodological and systematic approach to retail selling.

S02 - Training ‘Sales - successful selling and customer care’ - 1 day

Solves the problem of weak and inefficient selling and poor customer relationships - Trainers: Miodrag Kostic and Marko Burazor
What is really the sales? What customers buy? How buyer buys? Advice in sales. How to organize sales force? Teamwork and synergy in sales. Loyalty programs..
Result: Successful sales and long term quality relationships with customers.

S03 - Training ‘Sales - Direct selling skills’ - 2 days

Increase and improve direct selling skills and quality of the relationship with your customers! - Trainers: Miodrag Kostic and Marko Burazor
Paradigm of direct selling – How to recognize different types of customers? Systematic selling process (10 steps) – Developing and maintaining quality relations with clients
Result: Sales staff using systemic approach to selling an care about your customers.

S04 - Training ‘Retail sales and quality customer relationships’ - 2 days

Increase your sales staff retail selling skills and improve the relationship with your customers! - Trainers: Miodrag Kostic and Marko Burazor
Paradigm of retail selling – Recognize different types of customers - Systematic selling process (12 steps) – Developing and maintaining quality relations with customers
Result: Successful retail sales and long term quality custometr relations.

S05 - Training ‘Telephone selling and communication’ - 2 days

Increase phone sales, improve telephone communication skills and relationship with your customers! - Trainers: Miodrag Kostic and Marko Burazor
Organization culture, influence on communication - telephone communication – active listening - communication styles - preparing and presenting information - managing calls
Result: Sales staff using right approach to phone selling, careing for your customers.

S06 - Training ‘Personal selling skills’ - 1 day

Improve your personal selling skills! - Trainers: Miodrag Kostic and Marko Burazor
What is really the sales? What customers buy? How buyer buys? Advice in sales. How to organize sales force? Teamwork and synergy in sales. Loyalty programs..
Result: Successful sales and long term quality relationships with customers.

S07 - Training ‘Customer loyalty programs’ - 1 day

Create successful loyalty programs! - Trainers: Miodrag Kostic and Marko Burazor
Understanding relations between company and its customers. Loyalty is created by predefined scenario. Identifying key elements of customer experience
Result: Successful loyalty programs, quality relationships with customers.

S08 - Training ‘Convincing sales presentation’ - 2 days

Improve sales presentation skills! - Trainers: Miodrag Kostic and Marko Burazor
Sales presentation phenomena - Informing and convincing - Preparing successful sales presentation People buy from people they love - Preparing for unpleasant situations
Result: Convincing sales presentation that insures repeated purchases.

S09 - Training ‘Effective sales negotiations’ - 2 days

Improve sales negotiation skills! - Trainers: Miodrag Kostic and Marko Burazor
What is negotiating in sales? Types of sales negotiation. Sales process and negotiating. Ten commandments of negotiating BATNA best alternative to negotiated agreement
Result: Successfull sales negotiation that insures customer loyalty.

S10 - Training ‘Sales plan and selling strategy’ - 3 days

Create your own sales plan! - Trainers: Miodrag Kostic and Marko Burazor
Where are your sales? Where do you want to go? How will you get there? 50 questions + 50 right answers = better sales management + higher profit + loyal customers
Result: Winning sales plan that guaranties successful selling strategy

S11 - Training ‘Customer service excellence’ - 1 day

Offer great customer service! - Trainers: Miodrag Kostic and Marko Burazor
Customer service paradigm? What customers want? Five levels of customer expectancy. How is customer service managed? Pro-active listening. Solving conflict situations
Result: Better customer service and loyal customer base

S12 - ‘Telephone debt collection training’ - 3 days

Effective debt collection! - Trainers: Miodrag Kostic and Marko Burazor
Why is debt collection important? What is the debt collection system? How do you react to clients excuses? Why clients do not pay? How do you manage emotional states
Result: Effective debt collection and loyal customers

S13 - Training ‘Major account sales strategy’ - 2 days

Major sales strategy! - Trainers: Trainers: Miodrag Kostic and Marko Burazor
What is “Major account sales strategy”? How to create the sales strategy? How to influence decision makers using sponsors? How to resolve hidden concerns?
Result: Succesfull sales to major account clients

S14 - Training ‘b2b selling to major accounts’ - 2 days

Selling to major accounts! - Trainers: Trainers: Miodrag Kostic and Marko Burazor
What is “b2b selling to key accounts” about? What are phases of the major sales cycle? How do you prepare and use the sales FORM for planning a sales call?
Result: Better key accounts selling skills

S15 - Training ‘Key account managementg’ - 2 days

Manage your key accounts! - Trainers: Trainers: Miodrag Kostic and Melisa Seleskovic-Kapic
What is key account management? What is key accounts analyses? Who are key account managers (KAM)? Why do you loose key accounts? How do you keep key accounts?
Result: Better relationship with your key accounts

Download Power Point presentation of our education and consulting services (2.1 MB)

These in-house trainings are readily available to oraganizations throughout the Balkans, Southern Europe, Mediterranean, and Middle East region, in:
Albania, Algeria, Armenia, Azerbaijan, Bahrain, Bulgaria, Croatia, Cyprus, Dubai, Egypt, France, Georgia, Hungary, Gibraltar, Greece, Iran, Iraq, Israel, Italy, Jordan, Kuwait, Lebanon, Libya, Malta, Monaco, Montenegro, Morocco, Oman, Portugal, Qatar, Romania, Saudi Arabia, Serbia, Slovenia, Spain, Syria, Tunisia, Turkey and United Arab Emirates.

NEW = Need better performance and effective change management? - KAIZEN



The list of all www.BusinessKnowledge.biz training courses


Creativity and innovation to competitive advantage training businessknowledge.biz from Miodrag Kostic


Public training "Japanese way for Business in Serbia” in Belgrade Chamber of Commerce - March 18th 2014

Please contact us at: info@businessknowledge.biz or call: +381 63 60 80 26


  Follow us on social media:

Visit Us On Twitter Visit Us On Facebook Visit Us On Linkedin Visit Us On GooglePlus Visit Us On Pinterest Visit Us On Youtube Visit Us On Flickr Check Our Feed